UPDATE: I'm getting some comments from the Keven Willey fans. Have I made too much of a leap here? I don't think so.
Morning News readers expressed widespread outrage at the decision to name the Illegal Immigrant "Texan of the Year." Willey acknowledged that subscribers were calling to cancel their subscriptions, but she claimed that the cancellations weren't "material." Now we learn that DMN circulation dropped nearly 11% in the last 6 months. That's the largest drop in the nation and about 2.5 times the fall off that the Republic experienced over the same period.
My main point is stated in the third sentence of the post and I don't think it can be effectively rebutted. "Obviously there are many factors in play here, but I think you can safely lay a significant portion of the blame at the feet of former Republic wunderkind Keven Ann Willey."
Here's the original post.
The Audit Bureau on Circulations report came out today and it confirms something that I predicted months ago. Circulation at the Dallas Morning News plummeted a stunning 10.6%. Obviously there are many factors in play here, but I think you can safely lay a significant portion of the blame at the feet of former Republic wunderkind Keven Ann Willey.
Let me explain. A friend of mine moved to Texas and her co-workers asked her how she liked Texas. She responded that it is a great place and that she's very happy to be a Texan. She was met with dead silence. After an awkward moment, someone said..."you're not a Texan."
Texans are very proud of their state and are very quick to point out that you don't become a Texan by simply moving to Texas. Your Grandchildren may end up being Texans, but you aren't.
Enter Keven Ann Willey who left the Republic to be the editorial page editor and a vice president at the Dallas Morning News. Texas readers would probably have forgiven her for not being from Texas--after all, no one is perfect. Then she committed an unforgivable faux pas.
The Editorial Board of the Dallas Morning News declared that the Texan of the year was...the Illegal Immigrant. Seriously, you can read about it here. It never seemed to enter her mind that Texans--who question the credentials of people who have lived in Texas for nearly their entire lives--would be offended when she calls people who just swam across the border Texans. Much less that she would name them "Texan of the Year".
Keven downplayed the fact that subscribers were canceling in droves.
The newspaper would not say how many readers actually canceled their subscriptions as a result of the editorial.
"Against our customer base, it's just not a material number," said Keven Ann Willey, vice president and editorial page editor.
Well, my guess is that 10.6% is getting pretty close to "material."