Before Bud Lite launched the "Real Men of Genius" campaign, the company produced a handful of "Real American Heroes" commercials in which some ordinary guy tells a story about, say, going to a bar and it was closed, so he went to another one and it was open, then he went in and bought a beer.
What makes the commercials fun is that Charlton Heston provides melodramatic narration. So when the "hero" deadpans that the bar was closed and he decided to go to another bar, Heston says "you went to the other bar" using the same tone as he would say "you jumped on the lion and strangled it with your bare hands..." Here's a list of the Commercials. Scroll down about 15 items until you see the three commercials with Heston.
Listen to the commercial and then read this 3,000 word melodrama about a woman who wasn't allowed in the Mormon Temple for her son's wedding, because...she's not Mormon. Read the article out loud and at the end of each sentence picture Charlton Heston doing the echo. Seriously, you will bust a gut.
The tone of the article is so choppy and melodramatic that it's almost a parody.
She raised her son to be sensitive, to be Catholic, to be her friend. When he was 18, he joined the Mormon Church.
She fought it. He fought back. They worked to stay close anyway. There were years of long talks on the phone: sometimes awkward, sometimes just like before.
He went on a church mission. He went to college. She went on working, coordinating weddings.
Last fall, another blow: He was in love, getting married - in the Mormon temple - and she couldn't come.