This report is making a lot of waves in the newspaper industry...
For someone who works at a school of journalism, Jeffrey Cole isn’t particularly optimistic about the future of newspapers.
Cole directs the Center for the Digital Future at the USC Annenberg School of Communication and Journalism, which has been studying the effect of the Internet since 2000. Cole said that 11 years ago, he appeared at a newspaper convention and told the attendees that their industry had only 25 or 30 years or life left. Today, at the Ad:tech conference in San Francisco, he said he’d been too optimistic — he predicts now that most newspapers have less than five years to go.
Gone in five years...that sounds about right.