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There are still readers. There are still thousands of people everyday looking at one page or another. When looking to meet the prospective buyer, you go wherever they go. Even if it means unfriendly territory.

Funny thing, the sales people continue trying to create the picture that the paper is the best friend to business.

As long as the Republic keeps setting voters up for a tax increase - like they did with the story about how good we got it on taxes -that newspaper is not worth reading. Everything is tilted so far left, I have to lean overe to read it. Nothing the Republicans do is good and everything the Democrats do is good. So, why should the newspaper survive in the world of commerce, where both sides rule the day?

Each of those industries has a specific reason for advertising in the paper.

1. The real estate industry does it because it is used as a tool for getting the business. You tell a prospective client that you will market and advertise in order to get the business of being able to sell the home(s) or community. *Disclaimer* I am an agent but I do tell my clients that I do not advertise in the paper, it just isn't cost effective. I do use other print forms, but the paper is a black hole for the most part.

2. There is still a large portion of people that will look at the paper for car ads when they are thinking about buying. Individual dealerships have not found an effective way to market the "sales" they have online.

It would be interesting though to know how the paper ties the banner ads online to print advertising. If a dealership or subdivision wants a banner ad, do they have to buy a print ad?

Logical1, you are realy the Logical One. While circulation is down, The Republic still has a ton of readers. So does the Star. So does...OK, that's about it. But honestly, when it comes to homes and cars, imagine yourself sitting down on a Sunday morning, flipping through the paper and coming across a broadsheet. double-truck ad filled with 20 pictures of cars or homes, screaming "bu me"? You just can't do that online. Flipping page by page just isn't the same. So yeah, these businesses will continue to advertise in major papers regardless of declining circulation. After all, where else can they go -- for now.

Remember the predictions about the end of the production of books when the internet became the new kid on the block? I don't see too many Borders or Barnes and Nobles closing?

I understand library visits are up.

Borders is in serious financial trouble and looking for a buyer (very possibly Barnes & Noble may buy them, but B&N is not doing well wither).

I find newspapers a poor way to car shop -- when I bought a car last year, I found it easier to go on-line and drill down to the type of car I wanted by specifying features and price ranges -- much easier than looking through pages of cars that were nowhere similar to what I wanted.

Obviously, different people will prefer different shopping methods. The point is, though, that newspapers' business models depend upon mass -- and they're losing enough of that mass that they can no longer sustain the model.

Hmmm ... "B&N is not doing well wither"

I meant "either", but "wither" might be appropriate as well.

I,too am a Realtor and agree with logical 1. I stopped running ads in the Republic when I evaluated the return over several months, a big fat $0. Even with a full color, double-truck weekend ads, 4 weeks running....Yep, lots of dough out, nada in. Even my clients didn't look at the ad!

The internet sites that feed off of the MLS is where buyers go, just like Auto-Traderonline or other sites.

The newspaper industry is guilty of fiddling while Rome burned around them. They thought the high-flying '80s profits were going to stay and never planned ahead for the introduction of the Web. They knew it was coming: in 1991 I attended an industry conference where a guest speaker told us about "tablet technology" and behold, within a few years, it's called the Internet.

As far as the Republic goes - that newspaper has slid downhill since 2000 when a few idiots who wandered around the newsroom all day playing pocket-pool and kissing each others ass were allowed to seize control. When you see the front page of the Republic, remember this: the person calling the shots for that page has no editing experience and has based a career on lies, newsroom gossip and hysterical giggling.

You're in fine hands, Arizona...

BobH,

Not to go too far off topic, but I agree that getting the deal online is the best way. I've bought my last 2 cars and current home that way (Honey I bought a house online was a fun way to start a conversation). But before going online and getting the deal, I looked through the ads in the paper to get an idea of what the current "con" was. Car sites are great for current inventory and prices, but the dealers have not figured out a way to post and market the weekly con, er I mean sale. Most of them simply post a pdf of the ad.

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